Senior Copywriter at Realtor.com

As a long-term contractor, I was fully integrated into the Realtor.com creative bureau. I contributed to the creative development of both major campaigns (one of which put my work on the WSJ cover wrap) and small b2b initiatives. Beyond writing copy, I wrote B2B articles for the blog and had a large hand in producing the bureau’s manual to help creatives understand the various (and often confusing) product lines.

PUMA Running Campaign

IYC Pitch Deck

IGNITE YOUR CITY was a film and photography series featuring "ten global running crews as they IGNITE their respective cities by pushing the bounds of their run with the IGNITE line of running and training shoes." I worked alongside Juliet Zulu's creative team to develop several of the film series' core concepts and I communicated the vision in the pitch deck. The #IGNITETokyo film turned out particularly well. Below you'll find excerpts from the pitch, including my original content.

UV Magazine allowed me the privilege of telling the stories behind some genuinely interesting characters kicking around a small town. My favorite article published by them has to be Quasi Moto; it’s about a couple of friends who start a motorcycle merch company to raise money to beat a land speed record. You might be surprised by how that story ends.

Internet Content Writing and Editing: Juliet Zulu Journal

For this job, I sat down with Juliet Zulu’s staff, depleted their liquor supply and listened to globe-trotting adventures for weeks on end. Not a bad gig. The biggest challenge was stringing together words evocative enough to do credit to the stunning imagery in each post.

Copywriting: PUMA Lab for Footlocker

Sometimes a job means you have to hustle. Art Director Ji Qutub and his crew spent I-don't-know-how-long designing a micro-site for PUMA's Footlocker partnership. It's slick. Navigates nicely. Have a look.

The weekend before the site was scheduled to go live, some key pieces of copy had still not been settled upon. The usual back and forth between PUMA, Footlocker and JZ had been going on for weeks. Nothing stuck. The copy had to work for everyone. I got the brief on Friday night- Male, 16-21, listens to grime, what have you- and I got to work. 

Research & Content Writing: Juliet Zulu Work Pages

The job involved a fair amount of research for even the shortest articles. I needed to emulate Zak's voice for the sake of consistency and write from the perspective of a Juliet Zulu employee. This meant familiarizing myself with the work, researching JZ's clients and the clients' products and interviewing JZ's staff for personal details. 

I didn't write every article you'll find within JZ's work pages, but I'm willing to bet you'll have a hard time telling which ones I wrote and which ones were written by JZ.